Fast Fashion: Up-to-the-Minute Style
An affordable way to embrace the latest trends, fast fashion has been a lucrative part of the industry for several decades now. Below, learn about how it came to be, ways to incorporate it into your wardrobe, and which trends you’ll be seeing in fast fashion for Fall 2020.
What is fast fashion?
The fast fashion trend is relatively new to the fashion world, growing in popularity since the 1960s. As the fashion industry grew to produce new items more quickly, prices dropped and the most topical trends were available to nearly everyone. Fast fashion is a common term “used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends,” therefore allowing consumers to snap up the hottest styles while they’re still at the height of their popularity. While in the past new designs were released on a seasonal basis, fast fashion is released as often as every week, creating 52 “micro-seasons” a year!
Fast fashion enables clothing companies to keep customers interested by releasing new collections constantly, and consumers are able to purchase unique pieces that get more bang for their buck. Since prices are lower, fashion enthusiasts are able to purchase more and add to their wardrobes more often. According to Bear Market Review, “The fast fashion industry is one of the strongest and highest wealth-producing industries in the world.” It boosts the economy and also creates many jobs.
Fast fashion has come with a bit of controversy in relation to the environment; however, many of the top fast fashion brands have started initiatives to offset any negative effects. Zara, a popular fast fashion brand, “announced a new series of sustainability initiatives, including the goal for 100 per cent of its cotton, linen and polyester to be sustainable by 2025.” Consumers can also play a part in helping the environment by selecting items that are trendy, but will stay in style for more than a few wears.
How to Wear Fast Fashion
Fast fashion has great advantages for customers and for the economy, but one criticism of the industry is that it encourages a “throw-away attitude.” That’s why it’s important to shop smart when selecting fast fashion items. It’s always fun to keep up with the trends, but it’s even better to be trendy and sustainable by choosing items that are multifunctional. You can do this by opting for items in colors that go with many different palettes. This way, you can use the product in multiple ensembles. Pieces that can be layered and combined with others are also great choices.
Many women who love staying in style choose to buy fast fashion clothing items while purchasing classic accessories that will last through many seasons. One example is the Accents Reign™ Queen’s Bag which comes in many different colors and can be embellished and transformed to fit with countless fast fashion trends. Timeless accessories paired with trendy clothing make for a highly stylish ensemble.
Fast Fashion in Fall 2020
So, what trends will you be seeing for the Fall 2020 season? Take a look at some of the top styles below.
Outfits consisting of multiple shades of one color (such as emerald and kelly green, or white and ivory) were all over the runways this season. Also seen were “ranges of primary colors and a mix of other brights in seasonal fabrics such as leather, velvet, and sequins,” allowing fashion enthusiasts to really express themselves through their color palettes.
Equestrian-themed garments are all the rage for Fall 2020, and knee-high leather boots are a great way to embrace this trend. Boots are a timeless classic that can be matched with an array of different outfits, so they’re sure to be a good investment.
Beiges and Browns
Along with bright color-blocking, many shades of beige and brown were featured as fast fashion in Fall 2020. Emerging as popular colors in the fashion industry back in Spring 2019, beige and brown have remained popular because of how multifunctional they can be.
Childhood-inspired and retro-themed items are a great example of fast fashion in Fall 2020. Whether they’re on dresses, hats, or used as neckties, bows add a level of style and trendiness to your outfit. You can choose bright bows, or for a more versatile approach, you can select bows in muted tones.
Fast fashion is an excellent way to integrate many new trends into your wardrobe without breaking the bank. When shopping for fast fashion, look for items that are multifunctional and can be worn more than a couple times. This way you’ll be able to build a diverse and stylish wardrobe with pieces that can be mixed and matched for hundreds of different looks!